Since 2015, Barion has been giving over 18 000 merchants a unique online payment solution. Present in 15 countries, their products include Barion Smart Gateway for payments, Barion Pixel for gathering insight, Barion Metrics for smart analytics, Barion Bridge for payment platforms, and Barion Targets for programmatic advertising. Barion Wallet has over 500,000 users in the CEE region, making it a popular alternative to digital wallets like Apple Pay and Google Pay.